I'm Sarah, I write so you don't have to. If you have a business, you likely have an online presence, and if you are online, you must have WORDS. Lots of them. Words that people will actually take the time to read. Lucky for you, I am very good at words.

About that bio…

We don’t think of our bio as a conversion tool, but it is.

Your bio is a first step towards building a relationship with a potential client. Gone are the days when we can simply sell someone on low price. You understand your clients want more from you. They don’t just want a product or service, they want an experience.

Chances are, they can get what you have to offer somewhere else, and probably cheaper. Why would they choose you?

As humans we tend to decide based on emotion, not logic. Logic says ‘find the best price and fastest delivery’. Um, hello Amazon. Emotion says, ‘I like that person, I think I’ll buy from her’.

How do you convince someone you haven’t even met? With your bio.

That is your first step towards fulfilling your clients desire for connection.

Yet, we often treat it as an after thought. Do some copy and paste from your resume, find an inspirational quote, and say something about your dog. Stitch it all together anddone.

Your potential clients don’t want a half-assed stitched together relationship. They want full-assed, hand sewn, adorned with their initials relationship.

Writing a dynamic bio is an easy way to give that to them.

No matter how fabulous your offer is, they will pass you up if they don’t feel connected to you.

Why aren't you getting the traction you want? Minimal views, high bounce rates, few shares all point to shitty copy syndrome. (That's real, look it up on WebMD) Get your website, blog, or newsletters reviewed today, and gain traction tomorrow. 

Who are you even talking to?

If we don't understand our client, they won't understand why they need our product or service.

I was taking a writing class when this method became clear. I was learning about character sketches — a brief outline of the traits, behaviors, and habits of a character. This class coincided with an assignment my business coach had given me. She had asked me to define my 'ideal client'. Seemed like a simple request until l sat down to do it.

I was completely stumped. Everything I came up with sounded lame. As I sat to practice my character sketch, a thought struck me. What if I did a character sketch for my ideal client?

Seemed reasonable, at this point they were both made up people, so I tried it. I outlined my ideal client's entire day, from waking to bedtime, including all the other people and places they encountered and what they thought and how they felt about each encounter.

Once I had it written out, it was crystal clear who my ideal client is and how my services fit into their life. Now I could speak to the exact point in their day where my service would make their life better.

Now I have a script that gives me the exact information I need to write blogs, compose emails, and craft engaging posts for social media. 

Are you sure you don't want help with that website? 

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