I'm Sarah, I write so you don't have to. If you have a business, you likely have an online presence, and if you are online, you must have WORDS.
About that bio…
We don’t think of our bio as a conversion tool, but it is.
Your bio is a first step towards building a relationship with a potential client. Gone are the days when we can
Chances are, they can get what you
How do you convince someone you haven’t even met? With your bio.
That is your first step towards fulfilling your
Yet, we often treat it as an
Your potential clients don’t want a half-assed stitched together relationship. They want full-
assed, hand sewn, adorned with their initials relationship.
Writing a dynamic bio is an easy way to give that to them.
No matter how fabulous your offer is, they will pass you up if they don’t feel connected to you.
Do you want to see your website copy (
Who are you even talking to?
If we don't understand our client, they won't understand why they need our product or service.
I was taking a writing class when this method became clear. I was learning about character sketches —
was completely stumped. Everything I came up with sounded lame. As I sat to practice my character sketch, a thought struck me. What if I did a character sketch for my ideal client?
Seemed reasonable, at this point they were both made up people, so I tried it. I outlined my ideal client's entire day, from waking to bedtime, including all the other people and places they encountered and what they thought and how they felt about each encounter.
Once I had it written out, it was crystal clear who my ideal client is and how my services fit into their life. Now I could speak to the exact point in their day where my service would make their life better.
Now I have a script that gives me the exact information I need to write blogs, compose emails, and craft engaging posts for social media. Join me for a workshop and I'll walk you through it.
Are you sure you don't want help with that website?