Done with DIY

DIY is good for broke beginners.

Being able to do a few things for myself saved my ass when I started running this business six years ago. I managed my website, created a logo on Canva, and attempted some marketing. I thought I was pretty slick, and granted, I was compared to all the people still dreaming and not acting, but I wasn’t competing with them. I was competing with established businesses.

And they were mopping the floor with me.

I was no competition, I had amateur hour written all over. It was an easy decision for the customers we were competing for. The could choose a business that had their shit together, or the could choose me. You’re a smart cookie, I bet you can guess how that turned out.

Lucky for me, I had a natural instinct for building relationships and it was those relationships that propelled me forward into a profitable, professional company. A company that hires out web design, branding, and marketing. Which leaves me a hell of a lot more time and energy to do what I am good at — writing.

Once I had a little space to do more of what I was good at things snowballed. I was able to spend more time writing books, articles, and blogs which generated more clients.


I no longer think of myself as a bootstrapper, I think of myself as a business owner.

This mindset shows up in all the work I do, giving me more street cred with potential clients, and informing the decisions I make. Now every time I am tempted to just try it myself (file that under ‘famous last words’) I ask myself:

  • How much time will figuring it out take away from goals that actually lead to success?
  • Will the look and feel be consistent with my image as a business owner? Or will it take me back to being a bootstrapper?
  • How much money am I losing by trading hours I can charge to write for hours figuring out what the fuck is even happening here?

If any of those questions are answered by anything other than, ‘Fuck yes this is going to save me time and make me money and build on my reputation!’ then I don’t do it. I close out of the super-great-seven-dollar-deal-that-will-change-your-life and go back to writing blogs. Because that’s what I’m good at.

Let me help you help yourself. Let me provide you with that little bit of space required to do more of what you love so you can snowball your trust and authority and start raking in the clients. Remember my equation:


Unless you are a writer, creating your own content is taking too much of your precious time and energy. Time and energy that can be spent doing more of what feeds your soul and your family.

Here’s where it gets good.

Let’s take your current content out of DIY land and give it a fresh look. You know how you feel when you get a new outfit that screams power and class? Yeah, it’s like that.

Since we’ve already established you are a smart cookie, I’m giving you a discount since smart cookies like to save money.

Today you can save 20% on a Content Recharge Package. Save $300 and have your website looking fresh and fly. While I’m working on the fresh and fly, you get to do whatever it is you want to do because you won’t be slogging over word count and grammar. I mean, it doesn’t get much better than that.

Not ready for that type of commitment? No problem. At least take this free download Simple Tips for Better Engagement

Sharing is good karma

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